Privacy policy
Data collected, purposes, legal bases, retention periods and how to exercise your rights.
Version of 10 November 2026
Conversa Mensurável Unipessoal, Lda (hereinafter “Conversa Mensurável”), which operates the Propul, Propul SEO and Propul AI brands, attaches great importance to the protection of your personal data. This policy explains how we collect, use and protect your information, in accordance with the General Data Protection Regulation (GDPR).
Article 1. Data controller
Conversa Mensurável Unipessoal, Lda (Propul, Propul SEO and Propul AI brands), NIF 519146433, Rua General Schiappa Monteiro, n.º 9, R/C Dto, 1600-118 Lisboa, Portugal. etienne.guimbard@propul-ai.com, +33 6 95 32 13 89.
Article 2. Personal data collected
When you use our website and our services, we may collect the following data.
- Identity and contact details
- Surname and first name, email address, telephone number (including your WhatsApp number if you join the Kap waiting list), company name, company website address, position within the company.
- Browsing
- IP address, date and time of connection, and the address of the page from which you write to us.
- Your project
- Description of your project, estimated budget, desired timescales, information about your business, answers to the diagnostic questionnaires, and any file you attach to your message.
- Kap waiting list
- The offer you are interested in (Kap Cloud or Kap Box), the tools you use, the language of the page, and how you arrived on the website (a QR code at a trade show, a business card, a link in an advertisement).
Article 3. Purposes of processing
Your data is collected and processed in order to respond to your contact and quotation requests, send you the automatic acknowledgement of receipt that returns a copy of your own message to you, manage the business relationship and the performance of our services, limit abuse and automated submissions on the website’s forms, produce aggregated and anonymised statistics from the answers to the diagnostic questionnaires (no identifying data in the results), and comply with our legal and regulatory obligations. If you join the Kap waiting list, we also use your contact details to confirm your registration, to let you know when the offer you chose opens and to invite you to the Kap WhatsApp community. You can unsubscribe at any time by replying “stop” to our messages or by writing to us. Apart from this list, no address entered on the website is added to a mailing list.
Article 4. Legal basis for processing
The processing we carry out is based on the following legal bases.
- Pre-contractual measures
- The contact form and the acknowledgement of receipt: you write to us to enter into a relationship, and we reply.
- Performance of the contract
- The management of our services, once the relationship has begun.
- Consent
- Registration on the Kap waiting list, which you can withdraw at any time.
- Legitimate interest
- Limiting abuse on the website’s forms, which relies on a counter per IP address.
- Legal obligation
- Accounting and tax obligations.
Article 5. Recipients of the data
Your data is intended for the internal departments of Conversa Mensurável (sales, technical, administrative), our processors and technical service providers, and administrative or judicial authorities in connection with legal obligations. We ensure that our processors provide sufficient guarantees in terms of security and confidentiality. Our processors are two French companies: OVH SAS, which hosts the website, and Brevo, which delivers the messages sent from the website’s forms and hosts our contact list, including the Kap waiting list. If you book an appointment from the website, the booking is handled by Cal.com, Inc., a US company, which receives the information you enter in the calendar. If you join the Kap WhatsApp community, WhatsApp Ireland Limited (Meta group) processes your number under its own terms, and the community administrators can see it.
Article 6. Retention period
Your data is kept for the following periods.
- Prospecting data
- 3 years from the last contact.
- Kap waiting list
- Until the offer you chose opens, then 3 years from the last contact, unless you unsubscribe before then.
- Client data
- The duration of the contractual relationship, then 5 years.
- Accounting data
- 10 years, in accordance with legal obligations.
- Anti-abuse counter
- In server memory only, erased at each restart. No IP address is written to disk for this purpose.
Article 7. Your rights
In accordance with the GDPR and the French Data Protection Act (loi Informatique et Libertés), you have the following rights over your personal data.
- Right of access
- To obtain confirmation that data concerning you is being processed, and to access it.
- Right to rectification
- To correct your inaccurate or incomplete data.
- Right to erasure
- To request the deletion of your data.
- Right to restriction
- To restrict the processing of your data in certain cases.
- Right to data portability
- To receive your data in a structured format.
- Right to object
- To object to the processing of your data on legitimate grounds.
- Withdrawal of consent
- At any time, for processing based on consent.
Article 8. How to exercise your rights
Write to us at etienne.guimbard@propul-ai.com. We undertake to reply within one month at most of receiving your request. You also have the right to lodge a complaint with a supervisory authority: the CNPD in Portugal (cnpd.pt), the country in which the data controller is established, or the authority of your country of residence, for example the CNIL in France (cnil.fr).
Article 9. Data security
We implement appropriate technical and organisational measures to ensure the security of your data and to prevent its alteration, loss or unauthorised access: encryption of data in transit (HTTPS, SSL/TLS), secure authentication and access management, regular backups, regular system updates, and raising our teams’ awareness of data protection.
Article 10. Cookies and local storage
This website does not place any cookie without your consent. It only keeps, in your browser, a few choices you make on it.
- The Meta pixel, only with your consent
- If you click “OK” in the banner, the website loads the Meta pixel. It is used to measure the effectiveness of our advertising on Facebook and Instagram: it sends Meta Platforms Ireland Ltd the pages you visit and an identifier of your browser, and places Meta cookies (for example « _fbp »). Meta may transfer this data outside the European Union, under its own safeguards. If you refuse, nothing is loaded and no cookie is placed.
- Your choice, and how to change it
- Your choice is kept in your browser for six months, after which the banner is shown to you again. You can change it at any time: use the “Cookies” link at the bottom of each page.
- Your choices, kept in your browser
- Some pages remember a choice you make: pausing the animations, the state of a demonstration you are using, the resources you set aside, your progress through an article. This information stays in your browser and is never sent to us. Some of it is erased when you close the tab, the rest when you clear the website’s data in your browser.
- Your point of arrival
- During your visit, the page records how you arrived on the website (a QR code at a trade show, a business card, a link in an advertisement). This information is erased when you close the tab; it is sent to us only if you sign up to the waiting list.
- Websites shown live
- Some pages display, live, websites that we have built for our clients or for our other brands. What is displayed in this frame is the website itself: it applies its own rules, described in its own legal notice.
You can change your choice at any time.
Article 11. Changes to this policy
We reserve the right to amend this privacy policy at any time. In the event of a substantial change, we will inform you by email or by a notice on the website. We invite you to consult this page regularly.
Article 12. Contact
For any question relating to this policy or to the processing of your personal data, write to us at etienne.guimbard@propul-ai.com.