Who is PropulAI: three acts, one thread, your management processes.

PropulAI is the AI & data infrastructure practice of Propul'SEO, an agency founded in 2024: digital project management, business platforms, and now AI. Three acts, in this order: sites and SEO, then ERPs, then SaaS and AI.

The thread is the same from the first act to the third: the management processes of SMEs. AI did not reach us as a trend, it arrived as the logical next step after years spent in our clients' quotes, orders and invoices.

The first act is custom-coded, search-optimised sites for SMEs: trades, healthcare, real estate, hospitality. More than fifty sites and platforms delivered since 2024, more than seventy clients across France and Portugal.

What this act left behind: the discipline of measurement. A site is judged on rankings and inbound enquiries, not on mock-ups. That demand for a measurable result carried straight into our AI practice: figures measured at your premises, never promises.

The second act is ERPs and business platforms built to measure: quotes, orders, invoicing, scheduling, around each company's real processes rather than a generic software package.

What this act left behind: an intimate knowledge of management documents, and the conviction that this is where AI pays off first. Our current practice, document processing for management, was born on these projects: you do not plug a copilot into an ERP you do not understand from the inside.

The third act is today's: ten internal vertical SaaS products in production, DocAgora in e-health in Portugal, and the AI & data infrastructure practice, with the same sovereignty requirements as the rest of the agency.

What this act teaches every day: a system is only worth something if it is operated. Models move on, data changes, an unmaintained infrastructure degrades; running our own SaaS forces this reality on us before it reaches a client.

PropulAI is led by Étienne Guimbard, founder of Propul'SEO: vision, architecture and product, five years of experience in AI. The thirty-minute diagnostic is taken with him, and he is the one who then designs the architecture and replies within 24 business hours.

This is a structural choice, not a limit: at a large firm, the person on the brochure is not the one on the project. Here, you have a dedicated point of contact, end to end, and it is written into our service commitments.

Our method draws on public frameworks: the EU AI Act, the GDPR, the NIST AI RMF and the ISO/IEC 42001, 23894 and 42005 standards. Every deliverable ties back to them, so it can be checked by a lawyer or an auditor.

We are members of the IAPP, the International Association of Privacy Professionals, and we are following the certifying programmes PECB ISO/IEC 42001 Lead Implementer and AIGP. The wording is exact on purpose: a membership is stated as 'member', a programme as 'in progress', and nothing will be displayed here as certified before it is.